Job Description

Purple Unicorn , on behalf of CONFIDENTIAL is looking for a Digital Marketing Manager to own the development, execution and maintenance of all digital marketing initiatives including website, SEO, email marketing, and social media.

The ideal candidate for this position balances creativity with structure, can effectively work with a team to bring great ideas to life, and is committed to on-brand quality work. Ideal candidates for this role should be creative and collaborative, multimedia savvy, well-organized, and must be an excellent copy writer and communicator. Ultimately, the Digital Marketing Manager should have a firm grasp of the different digital touch-points, drive highly effective digital campaigns, enhance the user experience and deliver on digital objectives. The work is supervised by the Marketing Director. Work schedule is generally 40 hours, Mon – Fri with occasional evening or weekend work as directed by work schedule, programs and deadlines. Travel between two local office locations is required.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Build, plan and implement an overall digital marketing strategy for the agency.
• Actively manage website, including copy writing and optimizing content, brand positioning, SEO optimization, and collecting, analyzing and presenting data for decision making.
• Plan and manage the execution of marketing campaigns including email marketing campaigns, drip campaigns, websites, social media platforms and other channels of communication.
• Create engaging content in text, image, and video format for email marketing and social media.
• Develop and execute social media strategy, increase engagement, monitor trends and analyze metrics and most importantly build brand awareness.

• Identify KPIs and set targets, continuously monitor and measure digital strategy effectiveness, and regularly deliver analysis and insights to key stakeholders.
• Collaborate closely with colleagues at all levels of the organization to develop compelling digital content, and use performance metrics to drive learnings and future optimizations.
• Perform all functions pertinent to Search Engine Optimization including: Optimizing copy and landing pages for search engine optimization; Performing ongoing keyword research including discovery and expansion of keyword opportunities; Researching and implementing content recommendations for organic SEO success.
• Stay up to date with the latest digital marketing trends, topics and best practices.
• Monitor competition and provide suggestions for the agency to make digital improvements.
• Create digital content that is relevant, on topic, and builds brand awareness.
• Perform other duties as assigned.

POSITION QUALIFICATIONS:

• Bachelor's degree or equivalent experience.
• 3+ years' digital and/or marketing experience.
• Video editing or photography skills a plus.
• Hands-on experience with social media marketing and advertising campaigns and platforms.
• Able to solve problems, prioritize tasks, multitask, ability to pivot tasks, and manage time effectively.
• Must be driven with strong communication and project management skills.
• Ability to listen and understand information and ideas presented.
• Must be able to work in a fast-paced deadline-driven environment and have the ability to multitask.
• Must be proficient in use of standard office equipment, computer programs and have knowledge of a variety of computer software applications in word processing, spreadsheets, database and presentation software (MS Word, Excel, Access, PowerPoint).
• Must be proficient in all social media platforms including but not limited to: Instagram, Facebook, TikTok, X, YouTube.
• Must be proficient in Emma Email Marketing
• Experience with building, developing, and executing Ad's, with proven success working with Meta and Google Ads. 
• Demonstrated experience in monitoring web analytics, web editing and SEO implementation.
• Willingness to participate in ongoing professional development activities in order to enhance skills and keep current on new developments in the field.
• Must be able to work independently and follow through on assigned tasks.
• Must work the days and hours to perform all assigned responsibilities and tasks, and be punctual and timely in meeting all performance requirements, including but not limited to, attendance standards and work deadlines;
• Ability to work collaboratively with entire agency staff members to form a positive, supportive team atmosphere, and maintain courteous and professional working relationships with members, vendors and outside contacts of agency.
• Maintains adherence to all company policies and procedures, including agency safety requirements;
• Position requires frequent travel in the local area. Must have reliable transportation and valid Florida Driver License.

SPECIAL REQUIREMENTS AND PHYSICAL DEMANDS:

• Ability to exert moderate physical efforts which may involve some lifting, carrying, pushing and/or pulling of objects and materials of moderate weights (up to 50 lbs), bending, stooping, stretching, squatting and sitting;
• Tasks may involve extended periods of time at a keyboard or workstation.
• Noise levels can be quiet to moderate.

WHY SHOULD YOU JOIN US?

We provide a wide array of programs, courses, and activities for people of all ages. In addition to stimulating and rewarding work, you'll enjoy a friendly family-like atmosphere that values your mental and physical well-being. Employees can use the on-site fitness facilities and take part in all the programs available. Competitive salaries and generous holiday, vacation, and healthcare plans provided. In a recent survey of employee satisfaction, more than 90 percent of professionals reported enjoying their jobs!

Culture

We are committed to a passionate, member and community-centric culture where team members are encouraged to contribute and collaborate leading to a highly engaged family.

Opportunities for growth

Internal mobility is highly encouraged and fully supported.

Benefits (Full-Time Employees)

• Health Benefits
• Life, AD&D, Short Term Disability
• PTO: Vacation, Sick and Personal Days
• Voluntary Benefits: Pet Discount Program, Financial Wellness, Identity Theft Protection, Accident and Critical Illness
• Staff Discount on our Programs (FT and PT employees!)

COMMITMENT TO INCLUSION

Our mission is to build community. We embrace employees, members and guests of any race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, familial status or any other characteristic protected by Federal and State law. A non-discrimination clause concerning employment opportunity is incorporated in the Personnel Manual. We will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

*** Specifics on location and company name will be shared in interview *** 

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