Job Description

About Smart City Digital - Smart City's Multifamily Marketing Agency
At Smart City Digital, we don't post just to post. We focus on creating content that drives meaningful, measurable results for our property partners.

Smart City began as a human-centered apartment locating service built to save renters time and money in their search for a new place to live. Over time, it has evolved into the most trusted partner in multifamily for filling vacancies. That evolution sparked the launch of Smart City Digital, a marketing agency built specifically for multifamily and backed by those who know the industry best.

We combine the expertise of a digital agency with the perspective of operators who deeply understand the leasing journey. Our team partners with multifamily communities to build strategies across paid search, paid social, and organic content that drive traffic and awareness. Smart City Digital is designed to move fast, think creatively, and constantly adapt to the changing digital landscape, making us a trusted growth partner in multifamily.

Position Summary : The Digital Marketing Lead will serve as the subject matter expert for paid digital marketing within Smart City Digital. They will own campaign strategy, execution, and optimization across paid social and search platforms, and oversee the Digital Marketing team's day-to-day work, providing guidance to ensure quality and consistency. This role is the primary point of contact for all client communication related to digital marketing, ensuring the Associate Director is included on all updates, decisions, and correspondence. The Digital Marketing Lead will work closely with the Associate Director to refine strategies, participate in client-facing performance calls, and ensure campaigns align with client goals while supporting broader business objectives.

This is a high-impact, high-visibility role where strategic thinking, tactical execution, and partnership skills matter equally.

Essential Functions :

Operations & Client Communication:

• Lead digital marketing strategy across Meta (Instagram/Facebook), TikTok, Google Ads, and emerging platforms.
• Set campaign goals and KPIs, allocate budgets per client/property, and develop optimization cadences to improve CPC, CTR, and conversions.
• Monitor daily performance and adjust creative and spend in real time.
• Report clearly on wins, learnings, and performance trends using both platform dashboards and custom tracking tools (GA4, UTM, Meta Pixel, etc).
• Serve as the primary point of contact for all client communication related to the Digital Marketing team, leading monthly email reporting, responding promptly to client questions, and ensuring the Associate Director is included on all updates, decisions, and correspondence.
• Partner with the Associate Director on quarterly reporting calls to review results, discuss trends, and align on strategy.
• Collaborate cross-functionally to ensure campaign goals align with client objectives while supporting broader creative and business strategies.

Leadership & Strategy:

• Provide oversight and review on campaigns, reports, creative refreshes, and performance optimizations.
• Serve as the subject matter expert in digital paid media, educating team members and identifying trends to test across accounts.
• Partner with the Associate Director to shape performance marketing strategy.
• Build documentation, processes, and scalable workflows to improve quality and consistency.
• Develop paid media strategies that align with client goals and brand standards.
• Drive ideation and iteration for ad creative and A/B testing.
• Keep up to date on platform updates, privacy changes, and digital marketing best practices.
• Proactively identify opportunities to improve campaign performance and client satisfaction.
• Support timely and accurate delivery of all reporting.
• All other duties as assigned.

Supervisory Responsibilities :

• Manage and support the Digital Marketing team, offering coaching, clear expectations, and development opportunities.

Required Education and Experience :

• High School Diploma or equivalent is required
• Bachelor's Degree in marketing or related field is preferred
• 4+ years of paid media or performance marketing experience
• 1+ years in a team lead or supervisory role
• Experience in B2B or lead generation environments required
• Multifamily or real estate marketing experience is a plus

Required Skills / Abilities :

• Meta Business Suite (Facebook/Instagram)
• TikTok Ads Manager
• Google Ads & GA4
• Google Tag Manager
• UTM tracking best practices
• Google Workspace (Gmail, Calendar, Docs, Sheets, etc)
• Strong data analysis and interpretation skills
• Experience optimizing across multiple budgets and accounts
• Excellent communication and presentation skills
• Strong attention to detail
• Ability to work independently and as part of a collaborative team

Physical Requirements :

• Hybrid (Remote-First): Primarily remote with quarterly in-person planning sessions, team events, and occasional one-off meetups. 
• Assures that safety regulations are followed at all times.
• Adherence to compliance measures implemented by governing bodies such as but not limited to OSHA & the CDC. Follows policies and procedures including infection control, universal precautions, and exposure control plans when performing daily tasks.
• Reports hazardous conditions, accidents, and incidents to the immediate supervisor.
• Must be able to lift up to 25 lbs.
• Requires standing, walking, bending, kneeling, stooping and crouching.

Expected Hours of Work :

• Typical business hours: 8:30am - 5:30pm Monday - Friday, availability for escalations may be needed outside of normal business hours.

Travel :

• Up to 10% of the time.
• Minimal travel may be required for business functions, team training, and culture events. 

Compensation & Benefits:

• Eligibility for Bonus(es), dependent on role/department.
• Eligibility for medical, dental, and vision coverage as well as a 401(k) plan subject to plan terms.
• Eligibility for company-paid benefits such as company paid and voluntary life insurance, short & long term disability, and parental leave subject to applicable waiting periods.
• Flexible PTO
• Company-Recognized Paid Holidays
• Company Issued Computer
• Cell Phone Stipend

All offers of employment are conditioned upon the candidate's completion of a Form I-9 and delivery of appropriate documentation to establish the candidate's identity and legal authorization to work in the United States. This document in no way states or implies that these are the only duties to be performed by the individual occupying this position. This is a representative list of the general duties, and it is not intended to be all-inclusive. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. 

We Take Equality Seriously : Smart City is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law, in connection with any aspect of employment at Smart City Locating.

Who We Are:

We are more than just an apartment locating company. We love what we do, and we work all the time because to us, it doesn't feel like work. We believe that professionalism is doing what you say you're going to do. We pride ourselves on teamwork, and we live for helping others. We get excited when faced with a tough challenge and go the extra mile to achieve our goals. We believe in quick communication, accessibility, transparency, and having fun while putting in good old fashioned hard work. We go above and beyond, we are hyper-personalized, and we make friends, not clients. You are not just another email address, and we are not just another real estate service. WE ARE SMART CITY!

Our values (H.O.N.O.R) need to resonate hardcore with you:

• Honor Bound – We do what we say we're going to do, and we don't need to wear a suit and tie to do it.
• Overachievers – We always go the extra mile.
• Never Settle – We are constantly striving for growth, both personally and professionally.
• Optimistic – We are a genuine force of positivity, not like rainbows and butterflies, but like, life is good.
• Real People – We treat everyone like friends, and we're real human beings who make mistakes sometimes. Let's learn from it and move forward.

Perks - you know you want ‘em:

• Comprehensive and flexible health benefits plan including EAP
• Life and Disability Insurance
• Flex PTO, minimum of 10 days required each calendar year
• 13 Paid Holidays (early release prior to all holidays) 
• Monthly cell phone stipend
• Casual dress code
• A wide variety of office snacks and drinks provided complimentary
• Dog-friendly office with yummy treats
• Professional development and training opportunities

Our team is extremely important to us and we're excited to have been recognized as one of Dallas Business Journal's ‘2019 Best Places to Work'. Check out our LinkedIn page to see what #SmartCityLife is all about!

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